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Strategic Planning is a vital management tool affecting fundamental decisions and actions that shape and guide an organization.
Provide inspiration and set priorities:
Leaders of nonprofits should spend more time and effort evaluating and articulating their aspirations, which not only inspire the people who work for the organization but also define the overall approach and set priorities for action.
Provide direction and demonstrate success:
An effective strategic plan will provide a direction as well as demonstrate your nonprofit’s success to the stakeholders. It determines where your organization is heading over the next few years and how to get there.
Set clear mission:
Usually, major fundings come from people who have come to know and love your organization and its mission.
Measure results:
While it is easy to compare the success of two businesses based on their profits, it is much harder to do so among nonprofits. To determine your nonprofit's success, it is necessary look at your achieved results against the self-determined goals with a strong strategic plan.
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Strategic Planning
Free Management Library
Strategic Planning in Smaller Nonprofit Organizations
Jan W. Lyddon, Ph.D., Western Michigan University
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